Men Up

Set in 1994 at Morriston Hospital in Swansea, Men Up follows a group of ordinary middle-aged Welsh men who step into the unknown by volunteering for a medical trial that would lead to the drug we now know as Viagra. The film balances warm humor and quiet drama as it captures their apprehensions, awkward moments, and the unexpected bonds that form when strangers confront something both intimate and groundbreaking.

Through lively performances and authentic local color, Men Up explores themes of masculinity, friendship, and resilience, showing how a small, courageous act in a Welsh hospital rippled into a global phenomenon. It’s a tender, often funny portrait of everyday men navigating change, fear, and hope while discovering new dignity and connection along the way.