Da Ali G Show

Overview

A provocative British satirical series created by and starring Sacha Baron Cohen, Da Ali G Show features Cohen inhabiting three outrageous alter egos — the faux-streetwise Ali G, the clueless Kazakh reporter Borat, and the flamboyant fashion journalist Brüno — to conduct interviews that blur the line between sketch comedy and improvised confrontation. Through encounters with politicians, experts, and everyday people, the show mines awkward moments and exposes social prejudices by coaxing candid reactions from unsuspecting interviewees.

Blending sharp social commentary with shocking humor, the series alternates scripted studio bits with real-world ambush interviews, producing moments that are equal parts revealing and uncomfortable. Originally broadcast in the late 1990s and early 2000s, it became both influential and controversial, launching feature films and cementing Cohen’s reputation for boundary-pushing satire.